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Website vs Landing Page: what should you build first?

If you're a business in India and want leads fast, here's how to choose between a full website and a high-converting landing page.

01 January 2026 • 6 min read

The goal decides the format

If your primary goal is leads from WhatsApp/calls, a single landing page is often the fastest path to results.

If you need trust-building pages (About, Services, Work) and want to rank for multiple keywords, a multi-page website is the better long-term asset.

When a landing page is enough

You're running ads or promoting a single offer.

You want a clear CTA (WhatsApp / call / form) and fast launch.

When you need a full website

You have multiple services and want to rank on Google for each.

You need credibility: case studies, testimonials, FAQs, and brand story.

A practical approach

Launch a landing page first, then expand into a full website as you validate offers and collect real customer questions for SEO-driven content.

Want this implemented for your business? Explore services or check pricing.