Redesign (when it makes sense)

Your structure is good but the site looks outdated.

Your pages are indexed and you don’t want to lose SEO equity.

Rebuild (when it’s better)

The site is slow, hard to maintain, or built on a messy theme/plugin stack.

You need a new structure: service pages, FAQs, better CTAs, and clearer messaging.

How to avoid SEO loss during a rebuild

Keep URLs stable where possible.

Redirect old pages (301) to the most relevant new pages.

Preserve top-performing content and improve it.