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Website copywriting that converts: what to write (and what to avoid)

A practical guide to writing website copy for Indian businesses: clear positioning, service descriptions, trust blocks, FAQs, and WhatsApp-first CTAs that generate leads.

06 January 2026 • 12 min read

Start with positioning in one sentence

Your homepage should answer: who you help, what you deliver, and the outcome.

Example: ‘Elevy builds premium websites and e-commerce stores for offline/online businesses in India—fast, mobile-first, and built to convert.’

Write for objections, not for adjectives

Avoid vague lines like ‘best quality’ or ‘top service’.

Instead, answer real doubts: pricing, timeline, what’s included, revisions, and support.

A simple structure for service pages

What you do → who it’s for → what’s included → examples/work → FAQ → CTA.

Use headings as queries people search: ‘cost’, ‘timeline’, ‘deliverables’, ‘platform’.

CTA copy that works in India

WhatsApp CTAs should set context: ‘Message us for packages + timeline’.

Use a pre-filled message template so leads send the right details.

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