Start from your business constraints

If you want the fastest, least-maintenance launch, Shopify is often the simplest path.

If you already have WordPress or want maximum plugin flexibility, WooCommerce can work well (with good hosting and maintenance).

If you need a very custom checkout or complex workflows, a custom build may be justified—but only when revenue supports it.

Shopify (pros/cons)

Pros: fast setup, stable hosting, strong app ecosystem, low maintenance.

Cons: recurring platform cost, app costs, and some constraints on customization.

WooCommerce (pros/cons)

Pros: flexible, content + blog works well, huge plugin ecosystem.

Cons: requires ongoing updates, performance depends heavily on hosting and plugin discipline.

Custom build (pros/cons)

Pros: full control, performance tailored to your needs.

Cons: higher initial cost, more development time, and you own maintenance responsibility.

Recommendation for most Indian SMBs

Start with Shopify or WooCommerce and focus on conversion + marketing first.

Upgrade to custom only when constraints become a proven bottleneck.