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On-page SEO for websites: titles, headings, FAQs, and internal links

A step-by-step on-page SEO guide: choose keywords, write titles/descriptions, structure headings, add FAQs, and build internal links that rank.

04 January 2026 • 13 min read

Start with one keyword per page

The biggest SEO mistake is trying to rank one page for everything.

Map one primary query to each page: e.g., “web development agency in Delhi” or “e-commerce website development in India”.

Write titles for clicks

Use the keyword early and add a benefit (fast launch, WhatsApp-first, premium).

Keep it readable; don’t stuff keywords.

Headings that match user questions

Use H2s as questions people search: pricing, timeline, deliverables.

Add short paragraphs under each heading—clear and skimmable.

FAQ + schema

FAQs help you rank for long-tail queries and sometimes appear as rich results.

Keep answers direct and useful; avoid fluff.

Internal links

Link from high-authority pages (Home/Services) to your most important service pages and best blog posts.

Use descriptive anchor text (“e-commerce website development”) instead of “click here”.

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