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11 common website mistakes that kill leads (and how to fix them)

From slow pages to unclear CTAs—these website mistakes reduce inquiries. Fix them to improve conversions, SEO, and lead quality.

06 January 2026 • 11 min read

Mistake 1: no primary CTA

If users don’t know what to do, they leave.

Pick one primary action: WhatsApp, call, or booking—and repeat it consistently.

Mistake 2: slow mobile experience

Most traffic is mobile. Heavy videos and uncompressed images destroy load time.

Optimize images, avoid heavy animations on mobile, and keep pages lightweight.

Mistake 3: weak trust signals

Add testimonials, results, process, and real photos.

If possible, add case studies on the Work page.

Mistake 4: poor SEO structure

One page trying to rank for everything usually ranks for nothing.

Create clear service pages + FAQs, then link them together.

Mistake 5: unclear offers

Users should understand what you sell in 5 seconds.

Use simple packages or ‘starting from’ pricing to reduce friction.

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