The core principle: clarity + one primary action

A high-converting website is not a brochure. It’s a guided path to one primary action: WhatsApp chat, phone call, or booking.

Use one primary CTA consistently and a secondary CTA for people who need more trust.

Recommended sections (in order)

Hero: who you help + result + CTA.

Problem/solution: why you’re different.

Services: short cards with outcomes, not only features.

Proof: testimonials, results, logos, before/after.

FAQ: handle objections and add FAQ schema.

WhatsApp-first CTA best practices

Use a pre-filled WhatsApp message template so leads send the right info.

Place CTAs after each major section and make mobile sticky CTA optional.

Internal links that help SEO

Link from Home → Services → relevant blog posts (pricing, timelines, platform comparisons).

On each service page, link to Work and to one “how it works” blog post.